And still more from Orlando: Democrats brainstorm on how to start winning.

Excerpts from an AP story:

Discouraged after two defeats in the presidential election and losses in high-profile Senate races, state party chairmen and other Democratic leaders who gathered here Friday largely agreed that they failed to reach the hearts and minds of Americans.

There was no shortage of advice on how to win them over.

Nancy Jane Woodside, vice chairwoman of the Utah Democratic Party, said Democrats have to change their habit of "laundry listing" the country's problems and come up with solutions that can be easily explained.

Woodside noted that Democratic presidential nominee John Kerry was always telling people to visit his Web site to read about his plans, something only the intellectual elite will do, not voters glued to the television waiting to hear answers.

"I'm sick of it," she said. "Tell me what you are going to do. Democratic Party, what are you going to do? I don't want the laundry hung out any more."

Mark Brewer, chairman of the Michigan Democratic Party, noted that many governors were elected in states where Bush won re-election. But he argued that the party is driven by Washington and outside voices are not heard.

New York businessman Leo Hindery Jr., withdrew from the race [for DNC Chair] Friday.

Democratic National Committee Chairman Terry McAuliffe, who is not seeking another term, said the party could have done a better job of reaching out to specific voters. Republicans were far more effective, he said.

While Kerry and the Democrats were trying to reach swing voters with broad messages about the economy, for example, Bush's team was reaching swing voters and traditional Democratic voters with more tailored messages.

Fliers distributed to black churchgoers said Kerry wanted to give gay couples the same rights as married couples. Mailings to middle-aged women argued that Bush would protect their families against terrorism.

Older Hispanics heard about Kerry's opposition to a ban on late-term abortions, and male union members heard about Bush's support of gun rights.

These are techniques that the Democrats will use over the next four years, McAuliffe said, as they try to recapture voters who live in rural areas and the South as well as churchgoers.