Romney Reopens Whatever-It-Takes Playbook
This is an interest article from The New York Times. Just a sample:
The Romney campaign’s shortcomings have been on vivid display in recent weeks, from verbal stumbles to a failure to stir the passions of the Republican base.
But even his battered rivals acknowledge that Mr. Romney is proving unusually adept at defining, diminishing and disqualifying a serial cast of challengers through relentless attacks.
His campaign has deployed every tactic in the negative-campaign playbook.
“It’s clear the negative ads are what’s keeping this guy alive,” said Nelson Warfield, a Republican strategist who worked for Mr. Perry. “It seems like Republican primary voters will not vote for Mitt Romney unless they are forced into it. And the way they’re forced into it is when he beats the other guy senseless.”
The Romney campaign’s shortcomings have been on vivid display in recent weeks, from verbal stumbles to a failure to stir the passions of the Republican base.
But even his battered rivals acknowledge that Mr. Romney is proving unusually adept at defining, diminishing and disqualifying a serial cast of challengers through relentless attacks.
His campaign has deployed every tactic in the negative-campaign playbook.
“It’s clear the negative ads are what’s keeping this guy alive,” said Nelson Warfield, a Republican strategist who worked for Mr. Perry. “It seems like Republican primary voters will not vote for Mitt Romney unless they are forced into it. And the way they’re forced into it is when he beats the other guy senseless.”
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