I don't know . . . - Anheuser-Busch is redesigning the Budweiser can for the 1st time in a decade, seeking to reinvigorate sales of the storied brew.

From The Wall Street Journal:

Anheuser-Busch InBev NV is redesigning the Budweiser can for the first time in a decade, seeking to reinvigorate sales of the storied brew.

The company unveiled a new, bolder look Wednesday that makes the Budweiser "bowtie" symbol the centerpiece of the label and goes much heavier on the color red than previous versions.

The company's 12th design since it began selling Budweiser in cans in 1936 comes as Anheuser tries to arrest the brand's protracted decline in the U.S. and expand sales of the brew overseas.