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THE MUSINGS OF A TRADITIONAL SOUTHERN DEMOCRAT

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Location: Douglas, Coffee Co., The Other Georgia, United States

Sid in his law office where he sits when meeting with clients. Observant eyes will notice the statuette of one of Sid's favorite Democrats.

Sunday, June 20, 2010

You got that right: Some veteran Party operatives are skeptical that the party's $50 million doubling down on new voters will pay off.

From The Washington Post:

As political gambles go, it's a big and risky one: $50 million to test the proposition that the Democratic Party's outreach to new voters that helped make Barack Obama president can work in an election where his name is not on the ballot.

The standard rule of midterm elections is that only the most reliable voters show up at the polls, so both parties have traditionally focused on the unglamorous and conventional work that turns out their bases. But this year, the Democrats are doubling down on registering and motivating newer voters -- especially the 15 million heavily minority and young, who made it to the polls for the first time in the last presidential election.

The party's overall budget for reaching new voters is more than twice as big as the $17 million it spent during the tumultuous 2006 midterm, which returned control of both houses of Congress to the Democrats.

Some veteran Democratic Party operatives are also skeptical that the $50 million investment will pay off -- except, perhaps, in keeping the grassroots operation alive for Obama's reelection bid two years from now. Some even suggest that the president's team has put his long-term interests ahead of his party's immediate struggle for survival.

"I have zero confidence that they're heading in the right direction here," says one longtime Democratic organizer who didn't want to be quoted by name criticizing his party's major midterm election initiative. Added another: "I think they're going to come in for a very rude awakening. It's going to be brutal."

If that turns out to be the case, the doubters say, Democrats will wake up the morning of Nov. 3 wishing they had spent that $50 million on more traditional methods, like television ads, for reaching their base and persuading independents.

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