Herein lies the problem; if Axelrod & Obama would just recognize it & listen to Emanuel, they can fix it - Message Maven Finds Fingers Pointing at Him

David Axelrod oversees how the president is portrayed.

From The New York Times:

Recent news reports have cast the White House chief of staff, Rahm Emanuel, as the administration’s chief pragmatist, and Mr. Axelrod, by implication, as something of a swooning loyalist.

Mr. Axelrod . . . as White House senior adviser oversees every aspect of how Mr. Obama is presented.

Mr. Axelrod would not discuss what counsel he offered to Mr. Obama, though he denies any “fissure with my buddy Rahm” and any charge that he is too infatuated with the president to recognize the political risks of his ambitious agenda.

Unlike other presidential alter egos, Mr. Axelrod is not viewed as a surrogate “brain” (like Karl Rove), a suspicious outsider (like Dick Morris in the Clinton White House) or a co-president (James Baker in the first Bush White House).

Mr. Axelrod is often at the president’s side; he sits in on policy and national security meetings and is routinely the last person he talks to before making a decision. He directs the administration’s external presentation, overseeing polls, focus groups and speeches and appearing on the Sunday shows. Mr. Emanuel describes Mr. Axelrod as “an integrator of the three P’s” — press, policy and politics — “and how they make a whole.”

White House officials describe Mr. Axelrod’s focus as big themes rather than day-to-day sound bites. There has been no shortage of Democrats willing to second-guess his messaging approach.

“They made a big mistake right out of the box with the Inaugural Address,” said former Senator Bob Kerrey, adding that a president pledging bipartisanship should not have disparaged the previous administration in his speech, as many listeners believed Mr. Obama did.