No good turn goes unpunished. This attack at this time does not make sense. -- For Health Insurers’ Lobbyist, Good Will Is Tested

From The New York Times:

For the insurance industry, long an opponent of health care reform, it was a striking change: with a new administration coming to Washington, insurers agreed to abandon some of their most controversial practices, like denying coverage to applicants with pre-existing medical conditions.

One of the main architects of the friendly approach, Karen M. Ignagni, the industry’s chief lobbyist, personally pledged to President Obama that insurers would not stand in the way of a sweeping overhaul this time.

For a while, it seemed to be working — until recently, when the insurance industry re-emerged as Washington’s favorite target. “Villains,” Nancy Pelosi, the House speaker, called health insurers. And Mr. Obama derided the industry for pocketing “windfall profits.”

Taken aback, Ms. Ignagni, the 55-year-old chief executive of the trade group America’s Health Insurance Plans, wondered on Tuesday why insurers were being singled out when, in her view, they had accepted that change was necessary.

“Attacking our community will not help get anyone covered,” she said. While taking a conciliatory tack and insisting that insurers remain committed to reform, she says they will aggressively counter the criticism. “What we have to do is make sure we correct the record,” she said.

As the debate heats up, Ms. Ignagni is facing her toughest test. After winning concessions, and consensus, from many insurance companies with competing interests, she now has to keep them together as the assault on the industry picks up. Rather than being cut out of the conversation, her strategy has been to push for changes her members can live with, in hopes of fending off too much government interference.

Despite her efforts to ally the industry with Washington, however, it risks being thrust in the same role it played 15 years ago when it helped derail reform.