Conservatives once called her an angry black woman, but by focusing on her domestic persona, Michelle Obama has engineered a political transformation.

From The New York Times:

Vogue magazine, the fashion world’s chronicler of first ladies, bedecked Hillary Rodham Clinton in black velvet and Laura Bush in blue silk. But not Michelle Obama. She insisted on choosing her own dress (a sleeveless, magenta silk number) and using her own hair and makeup stylists for the glossy photograph splashed across Vogue’s March cover.

Indeed, the new first lady is methodically shaping her public image, and in ways that extend far beyond fashion.

She has given coveted interviews primarily to women’s magazines and news outlets that have allowed her to highlight her domestic side: her focus on motherhood and her efforts to settle her family in the White House; her interest in gardening and healthy living; her affinity for mixing off-the-rack and designer goods; and her efforts to open up the White House to ordinary Americans.

Mrs. Obama’s aides meet regularly with the president’s senior communications team and select public events that will maximize her message. She sticks closely to her script, delivering lively, brief speeches that rarely stray from her prepared remarks and steer clear of controversy. She talks about her support for volunteerism and military families, but seldom discusses race, her keen interest in influencing public policy or her place in history as the first African-American first lady.

By focusing on her domestic persona and harnessing the fascination with her family, the first lady and her communications team have emerged as the key architects of one of the most remarkable political transformations in years. Only 10 months ago, Mrs. Obama was described as an angry black woman by some conservatives and as a liability to her husband. Now, she is widely admired for her warmth, and her vibrant and accessible manner, and her race seems almost an afterthought to many Americans. She has the highest favorability ratings of any incoming first lady since 1980, and is even more popular than the president.

The image that Mrs. Obama is projecting, however, fails to fully reflect the multifaceted first lady. A Harvard-trained lawyer and former hospital vice president, she is also a tough-minded professional who cares deeply about influencing public policy and sometimes promotes legislation at her events. Her top aides, for example, are often immersed in policy discussions in the West Wing that are not publicized by the White House.

Mrs. Obama’s chief of staff attends the morning meeting run by Rahm Emanuel, the president’s chief of staff, and her policy director often sits in on weekly briefings with the president’s domestic policy adviser.

Some political analysts believe Mrs. Obama hopes that her surging popularity will ultimately allow her greater latitude to operate more openly in policy realms that she cares about.

“She’s building up enormous goodwill,” said Paul Costello, who served as an adviser to the former first lady Rosalynn Carter. With such strong support, Mr. Costello said, she might ultimately feel confident enough to “push the envelope.”

For now, Mrs. Obama seems perfectly comfortable with her public persona.