Republican strategist: The use of Ms. Hilton in Mr. McCain’s commercial was “absurd and juvenile.”

From The New York Times:

Mr. McCain’s campaign is now under the leadership of members of President Bush’s re-election campaign, including Steve Schmidt, the czar of the Bush war room that relentlessly painted his opponent, Senator John Kerry of Massachusetts, as effete, elite, and equivocal through a daily blitz of sound bites and Web videos that were carefully coordinated with Mr. Bush’s television advertisements.

The run of attacks against Mr. Obama over the last couple of weeks have been strikingly reminiscent of that drive, including the Bush team’s tactics of seeking to make campaigns referendums on its opponents — not a choice between two candidates — and attacking the opponent’s perceived strengths head-on. Central to the latest McCain drive is an attempt to use against Mr. Obama the huge crowds and excitement he has drawn, including on his foreign trip last week, by promoting a view of him as more interested in attention and adulation than in solving the problems facing American families.

Mr. McCain’s more focused assault comes after one of his worst weeks of the general election campaign, when he seemed to fumble for a consistent, overarching critique of Mr. Obama, who winged around the Middle East and Europe.

The intensity of the recent drive — which has included some assertions from the McCain campaign that have been widely dismissed as misleading — has surprised even some allies of Mr. McCain, who has frequently spoken about the need for civility in politics. The sentiment seeped onto television on Wednesday with Andrea Tantaros, a Republican strategist, saying on MSNBC that the use of Ms. Hilton in Mr. McCain’s commercial was “absurd and juvenile,” and that he should spend more time promoting his own agenda.