A Campaign Retools to Seek Second Clinton Comeback

From The New York Times:

Bill and Hillary Rodham Clinton have been in career-threatening scrapes before, but never quite like the one they face in the New Hampshire primary on Tuesday, when nothing less than their would-be dynasty will be on the line.

In trying to battle back from her loss in the Iowa caucuses to Senator Barack Obama of Illinois, Mrs. Clinton is recalibrating her message in hopes of producing Comeback Kid: The Sequel — achieving the reversal of fortune her husband pulled off with his second-place finish here in the Democratic nomination contest in 1992.

Beating a sunny, charismatic opponent like Mr. Obama — especially given his embrace by such a cross-section of Iowa voters — is not part of the Clinton experience. When facing political crises, the couple’s modus operandi has been to attack their attackers and question their motives. But Mr. Obama is not Kenneth W. Starr, Newt Gingrich or Paula Jones; a presidential campaign is not a Washington scandal; and the Clinton strategy of attacking Mr. Obama’s readiness for the presidency did not work in Iowa.

One longtime adviser complained that the campaign’s senior strategist, Mark Penn, realized too late that “change” was a much more powerful message than “experience.” Another adviser said Mr. Penn and Mr. Clinton were consumed with polling data for so long, they did not fully grasp the personality deficit that Mrs. Clinton had with voters.

Advisers said that both Clintons had miscalculated the endurance and depth of what they called “the Obama phenomenon.” They both believed that, in the final months of 2007, more voters would question whether Mr. Obama was ready to be president and more reporters would pick apart his political record and personal character. Now anger inside the campaign at the news media has hardened; Mr. Clinton, in particular, believes reporters will be complicit if Mr. Obama becomes the nominee and loses to a Republican.