Pelosi Aims To Recast Self, Party
From The Washington Post:
On a scale associated with presidential inaugurations, Nancy Pelosi is planning four days of celebration surrounding her Jan. 4 swearing-in as the first female speaker of the House. She will return to the blue-collar Baltimore neighborhood where she grew up, attend Mass at the women's college where she studied political science, and dine at the Italian Embassy as Tony Bennett sings "I Left My Heart in San Francisco."
But the hoopla is more than just a party.
Pelosi is grabbing the moment to present herself as the new face of the Democratic Party and to restore the party's image as one hospitable to ethnic minorities, families, religion, the working class and women.
"This is important strategic repositioning," said Kathleen Hall Jamieson, who teaches political communication and rhetoric at the University of Pennsylvania. "Essentially, she's trying to embody the Democratic Party that she would like to offer the nation in 2008."
In her meticulous selection of events and venues during a week when she expects to attract media attention from as far away as Australia, Pelosi is clearly trying to bury the label "San Francisco liberal" that Republicans tried to affix to her during the midterm elections.
" 'San Francisco liberal' is a construct used very effectively for a long time by Republicans," Jamieson said. "It's a little like 'Taxachusetts.' It's telegraphic and very powerful. They haven't been able to get her identified with it because, to this point, a lot of people didn't know who she was. She's trying to position a counterimage before she gets well known."
Pelosi's public relations offensive follows some missteps that marred her first few weeks after the elections, including a stinging defeat when she backed Rep. John P. Murtha (D-Pa.) over Rep. Steny H. Hoyer (D-Md.) for the job of House majority leader and a very public spat with Rep. Jane Harman (D-Calif.), who was passed over for the chairmanship of the House intelligence committee.
On a scale associated with presidential inaugurations, Nancy Pelosi is planning four days of celebration surrounding her Jan. 4 swearing-in as the first female speaker of the House. She will return to the blue-collar Baltimore neighborhood where she grew up, attend Mass at the women's college where she studied political science, and dine at the Italian Embassy as Tony Bennett sings "I Left My Heart in San Francisco."
But the hoopla is more than just a party.
Pelosi is grabbing the moment to present herself as the new face of the Democratic Party and to restore the party's image as one hospitable to ethnic minorities, families, religion, the working class and women.
"This is important strategic repositioning," said Kathleen Hall Jamieson, who teaches political communication and rhetoric at the University of Pennsylvania. "Essentially, she's trying to embody the Democratic Party that she would like to offer the nation in 2008."
In her meticulous selection of events and venues during a week when she expects to attract media attention from as far away as Australia, Pelosi is clearly trying to bury the label "San Francisco liberal" that Republicans tried to affix to her during the midterm elections.
" 'San Francisco liberal' is a construct used very effectively for a long time by Republicans," Jamieson said. "It's a little like 'Taxachusetts.' It's telegraphic and very powerful. They haven't been able to get her identified with it because, to this point, a lot of people didn't know who she was. She's trying to position a counterimage before she gets well known."
Pelosi's public relations offensive follows some missteps that marred her first few weeks after the elections, including a stinging defeat when she backed Rep. John P. Murtha (D-Pa.) over Rep. Steny H. Hoyer (D-Md.) for the job of House majority leader and a very public spat with Rep. Jane Harman (D-Calif.), who was passed over for the chairmanship of the House intelligence committee.
posted by Sid Cottingham | 4:53 PM
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