Republicans Lost Ground With Latinos In Midterms

From The Washington Post:

Two years ago, Latino voters gravitated in larger-than-ever numbers toward President Bush, the former governor of Texas, a Mexican border state, and his brother Jeb, the loquacious Florida governor who speaks fluent Spanish.

How times have changed.

Pollsters generally agree that the same voters abandoned the president's party in droves during last week's elections, with Latinos giving the GOP only 30 percent of their vote as strident House immigration legislation inspired by Republicans and tough-talking campaign ads by conservative candidates roiled the community.

Depending on who did the counting, pollsters said in 2004 that Latinos handed GOP candidates between 40 percent and 44 percent of their vote -- a historic Republican windfall -- as the Bush brothers appealed to their socially conservative views on abortion and same-sex marriage.

[T]here are recent signs that Republicans are working to bring them back to the party.

Republicans worked hard this week to get the word out that they had appointed Cuban American Sen. Mel Martinez (R-Fla.) to lead the Republican National Committee. On Wednesday, the RNC dispatched an e-mail message in which about 20 conservatives praised the appointment.

Latinos are the nation's largest ethnic minority at more than 14 million. Their voting pool is smaller than the African American community's, but it is growing and is eagerly courted by both major parties for its potential to turn future elections.