In Campaign Ads for Democrats, Bush Is the Star

From The New York Times:

From Rhode Island to New Mexico, from Connecticut to Tennessee, President Bush is emerging as the marquee name in this fall’s Congressional elections — courtesy not of his Republican Party but of the Democrats.

A review of dozens of campaign commercials finds that Mr. Bush has become the star of the Democrats’ advertisement war this fall. He is pictured standing alone and next to Republican senators and members of Congress, his name intoned by ominous-sounding announcers. Republican candidates are damned in the advertisements by the number of times they have voted with Mr. Bush in Congress.

Not surprisingly, given that Mr. Bush’s job approval rating continues to hover around 40 percent, it is hard to spot the president in any of the Republican advertisements that were reviewed. In what may be taken as an indication of changing Republican tastes, Senator John McCain of Arizona is popping up everywhere.

The White House has entered this campaign season looking to seize control of the political dialogue by moving the debate away from issues like Iraq and to Mr. Bush’s role in the campaign against terrorism. The decision by Democrats to invest in advertising directly attacking the war in Iraq, the administration’s war on terrorism and the once overwhelmingly popular president is a marked turn from how they handled these issues in 2002 and 2004.

The strategy has risks. In part, the goal of the Democrats’ advertisements is to rile up their base. But Glen Bolger, a Republican pollster, said that the constant attacks on Mr. Bush appeared to be accomplishing something Republicans had been unable to do: riling up Republican base voters.

“One thing we are seeing in our polling is that the Democratic campaign is helping to jazz up Republican voters,” Mr. Bolger said. “There are two concerns among Republicans: Is our base going to turn out, and how are we going to get out swing voters. The Democrats are taking care of our first concern.”