Two New Ads Mark Crucial Week In Dem Race For Governor
From InsiderAdvantage Georgia:
Cathy Cox finally launched an ad with a message--one that seemed subtle but which, with time, using the word "guy" enough, could pull females back into her corner. Our polling shows she was losing female voters rapidly last week.
At the same time, Rick Dent, the James Carville of our era, struck with a brilliant ad striking the old sweet spot which almost always kills off an opponent: an alleged vote against the lottery and, hence, the sacred cow of Georgia politics--the HOPE scholarship.
And so we reach the critical week of the campaign. Should Cox abandon her perhaps slightly too subtle but effective ad to attract female voters in favor of answering Taylor's megaton attack?
The answer may be a little of both. Cox has the advantage of having the individual responsible for the damaging story used to "document" the Taylor ad already on record as saying that the Taylor ad basically misrepresents her statement. The problem is, Taylor has plenty of money to use to pound the ad into the brains of soon-to-be voters.
As predicted on this site weeks ago, there would come a time at which attacks might turn into "bullying" by a male against a female. Cox's only hope is to cut a corollary ad which basically says "Big Guys Lie." Does she have the guts to do it? Well, certainly the Cox we saw in this new ad seemed more resolute and determined. But calling someone a "liar, liar" doesn't get the job in politics these days done on its own.
Instead, Cox must somehow weave into her paid message the term "hypocrite" in order to turn a questionable ad by Taylor into a slam dunk turnaround for Cox. But where's the hypocrisy? If Cox's team can't find it and use it, then the next week or two will be the beginning of the end for the Secretary of State.
On the other hand, a bold "in your face" response painting Taylor as a hypocrite and liar (we're not saying he is because, after all, he's already labeled Cox as the hypocritical liar in the race) could turn the tide for Ms. Cox and, at the very least, make the Democratic battle competitive again.
But Cox should remember that in 1994 the Dent-associated team took some rather vague Guy Millner language and made him the enemy of the HOPE program. Millner never responded as appropriately as he could have. And he was beaten by a slim margin. The Cox campaign has much to consider in short time. But so, too, does the Taylor campaign. They must protect their man from going from "Big Guy" to "Big Bully." And they must pray that the Cox campaign has never heard of cutting response ads "on the fly." If they haven't--they are dead. If they have, this race might just tighten up.
Cathy Cox finally launched an ad with a message--one that seemed subtle but which, with time, using the word "guy" enough, could pull females back into her corner. Our polling shows she was losing female voters rapidly last week.
At the same time, Rick Dent, the James Carville of our era, struck with a brilliant ad striking the old sweet spot which almost always kills off an opponent: an alleged vote against the lottery and, hence, the sacred cow of Georgia politics--the HOPE scholarship.
And so we reach the critical week of the campaign. Should Cox abandon her perhaps slightly too subtle but effective ad to attract female voters in favor of answering Taylor's megaton attack?
The answer may be a little of both. Cox has the advantage of having the individual responsible for the damaging story used to "document" the Taylor ad already on record as saying that the Taylor ad basically misrepresents her statement. The problem is, Taylor has plenty of money to use to pound the ad into the brains of soon-to-be voters.
As predicted on this site weeks ago, there would come a time at which attacks might turn into "bullying" by a male against a female. Cox's only hope is to cut a corollary ad which basically says "Big Guys Lie." Does she have the guts to do it? Well, certainly the Cox we saw in this new ad seemed more resolute and determined. But calling someone a "liar, liar" doesn't get the job in politics these days done on its own.
Instead, Cox must somehow weave into her paid message the term "hypocrite" in order to turn a questionable ad by Taylor into a slam dunk turnaround for Cox. But where's the hypocrisy? If Cox's team can't find it and use it, then the next week or two will be the beginning of the end for the Secretary of State.
On the other hand, a bold "in your face" response painting Taylor as a hypocrite and liar (we're not saying he is because, after all, he's already labeled Cox as the hypocritical liar in the race) could turn the tide for Ms. Cox and, at the very least, make the Democratic battle competitive again.
But Cox should remember that in 1994 the Dent-associated team took some rather vague Guy Millner language and made him the enemy of the HOPE program. Millner never responded as appropriately as he could have. And he was beaten by a slim margin. The Cox campaign has much to consider in short time. But so, too, does the Taylor campaign. They must protect their man from going from "Big Guy" to "Big Bully." And they must pray that the Cox campaign has never heard of cutting response ads "on the fly." If they haven't--they are dead. If they have, this race might just tighten up.
posted by Sid Cottingham | 8:35 AM
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