Democrats' Data Mining Stirs an Intraparty Battle - With Private Effort on Voter Information, Ickes and Soros Challenge Dean and DNC

The Washington Post reports:

A group of well-connected Democrats led by a former top aide to Bill Clinton is raising millions of dollars to start a private firm that plans to compile huge amounts of data on Americans to identify Democratic voters and blunt what has been a clear Republican lead in using technology for political advantage.

The effort by Harold Ickes, a deputy chief of staff in the Clinton White House and an adviser to Sen. Hillary Rodham Clinton (D-N.Y.), is prompting intense behind-the-scenes debate in Democratic circles. Officials at the Democratic National Committee think that creating a modern database is their job, and they say that a competing for-profit entity could divert energy and money that should instead be invested with the national party.

Ickes and others involved in the effort acknowledge that their activities are in part a vote of no confidence that the DNC under Chairman Howard Dean is ready to compete with Republicans on the technological front. "The Republicans have developed a cadre of people who appreciate databases and know how to use them, and we are way behind the march," said Ickes, whose political technology venture is being backed by financier George Soros.

In the 2003-2004 election cycle, the DNC began building a national voter file, and it proved highly effective in raising money. Because of many technical problems, however, it was not useful to state and local organizations trying to get out the vote.

The pressure on Democrats to begin more aggressive "data mining" in the hunt for votes began after the 2002 midterm elections and intensified after the 2004 presidential contest, when the GOP harnessed data technology to powerful effect.

In 2002, for the first time in recent memory, Republicans ran better get-out-the-vote programs than Democrats. When well done, such drives typically raise a candidate's Election Day performance by two to four percentage points. Democrats have become increasingly fearful that the GOP is capitalizing on high-speed computers and the growing volume of data available from government files and consumer marketing firms -- as well as the party's own surveys -- to better target potential supporters.

The Republican database has allowed the party and its candidates to tailor messages to individual voters and households, using information about the kind of magazines they receive, whether they own guns, the churches they attend, their incomes, their charitable contributions and their voting histories.

Quinn, who will be chief executive of Data Warehouse, [has] hired technology specialists from internet retailer Amazon.com and a Harvard-Massachusetts Institute of Technology computer project.

Quinn had worked on the voter file program under McAuliffe, but Dean brought in his own people after he took over in early 2005.

These included former Dean presidential campaign workers who formed a company called Blue State Digital, now under contract with the DNC.