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THE MUSINGS OF A TRADITIONAL SOUTHERN DEMOCRAT

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Location: Douglas, Coffee Co., The Other Georgia, United States

Sid in his law office where he sits when meeting with clients. Observant eyes will notice the statuette of one of Sid's favorite Democrats.

Tuesday, October 25, 2005

"Together, America Can Do Better."

The Hill reports:

House Democratic leaders are holding a closed-door meeting with members of their caucus this afternoon to discuss a new slogan for the 2006 midterm elections: "Together, We Can Do Better" or "Together, America Can Do Better," according to Democratic sources.

Although aides say the slogan has yet to be finalized and is still up for debate, it has already been in frequent use by Democratic leaders on both sides of the Capitol for several weeks.

The catchphrase is not new to political observers, who will remember that an earlier reincarnation, "America Can Do Better," was a slogan in the campaign of presidential aspirant Sen. John Kerry (D-Mass.), although his main theme was "A Stronger America."

Democrats plan to unveil their 2006 party platform in the coming weeks, much earlier than in previous cycles and way ahead of the GOP's 1994 "Contract With America," which came out six weeks before the election.

Democratic leaders from an array of constituencies, including the House, Senate, Democratic National Committee, governors and mayors, have been working for months on a project designed to convey Democratic ideas and views to the public in a better way.

"There's this sense that people don't know where we stand or what our ideas are," a House Democratic leadership aide said. "Messaging has been the problem. … People should know where we stand. We've made our views clear on every issue that has come to the floor."

Academic George Lakoff, marketing expert Jack Trout and software entrepreneur John Cullinane have periodically weighed in on the project.

Democrats are also expected to discuss message issues beyond the overarching slogan, in an effort to address the widespread belief in Democratic circles that they need to communicate more effectively with voters.

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