Placing Ads Site Unseen Part of Risk on Wild Web.
The Los Angeles Times reports:
The Web has flourished as a freewheeling medium that gives any interest an audience. But as big business has tried to capitalize on those audiences, advertisers increasingly find their brands popping up in the Internet's darkest corners.
Yahoo Inc., the most popular Internet site, shut down all of its user-created chat rooms this week after three blue-chip companies found their online ads running alongside discussions of sex with children.
PepsiCo Inc., State Farm Mutual Automobile Insurance Co. and Georgia-Pacific Corp. pulled at least some ads from Yahoo earlier this year in an incident that underscores the risks posed when the masses create their own media.
Ads from the three companies appeared with Yahoo chat rooms bearing such titles as "Girls 13 and Under for Older Guys."
The Web has flourished as a freewheeling medium that gives any interest an audience. But as big business has tried to capitalize on those audiences, advertisers increasingly find their brands popping up in the Internet's darkest corners.
Yahoo Inc., the most popular Internet site, shut down all of its user-created chat rooms this week after three blue-chip companies found their online ads running alongside discussions of sex with children.
PepsiCo Inc., State Farm Mutual Automobile Insurance Co. and Georgia-Pacific Corp. pulled at least some ads from Yahoo earlier this year in an incident that underscores the risks posed when the masses create their own media.
Ads from the three companies appeared with Yahoo chat rooms bearing such titles as "Girls 13 and Under for Older Guys."
posted by Sid Cottingham | 5:35 AM
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